Website Audit is a crucial Assessment for any businesses that have never audited their website, or it’s been a while since they have, or they are thinking to redesign their website.
Wise Web Design Audit service helps businesses just like yours to determine if their website is well optimized to achieve their goals and how it can be improved for better performance.
Website Audit is a great way to evaluate how strong is your website’s technical infrastructure, how friendly it is for user experience to navigate, and how easy it is for a search engine to find it.
Website Audit is a great opportunity to focus your effort on improving user experience primarily which in return optimizes your search engine ranking. It also helps identify any opportunities and fix any pitfalls.
Website Audits help to evaluate how effective is the website in terms of lead generation and conversion. It helps also identify any missing opportunities that can boost conversions.
To realize each of the three website audit benefits, your website need to undertake the following assessment
The purpose of a technical audit is to identify any back-end issue that may primarily prevent a website to rank higher in a search engine, it is the foundation for any website that would like to increase its conversion rates and user experience.
You may implement the best content marketing strategy, design a great website, execute a strong digital marketing strategy, perform deep keyword research and competitor analysis, as long the foundation and the back-end of the website isn’t that strong and solid, all the efforts will vanish, it is like building a beautiful house with no foundation.
Here are a few of the following points that we check during the technical audit:
Great web performance isn’t that obvious for most visitors. However, a sluggish website that is slow to display and respond to input can be easy to recognize by most users as it is hard for the user to navigate and get the information requested which in return affect directly business revenue, conversion, user satisfaction, bounce rates, and search engine ranking.
Web Performance audit will consider the following:
Search Engine Optimisation (SEO) analyze the website itself and its content to identify if a searcher’s request is relevant to your website. As Google keeps updating its algorithm to better understand a searcher’s query and deliver the relevant result, you should keep your website updated too if you are eager to keep and grow your traffic and conversion rates.
Search Engine Optimisation audit will go through the following:
High-quality content that is relevant and valuable to the user is a great opportunity to grow your search engine ranking and your online traffic. However, high traffic to your website does not guarantee a conversion if you do not have the right marketing offers and strategies that convert those visitors into customers.
During conversion rate audit, we analyze the following using both Google Search Console and Google Analytics tools:
